Media & Entertainment
Digital transformation is driving change in media, but talent gaps are slowing progress. Ceryx helps your teams innovate and stay ahead of industry demands.
The Media & Entertainment industry is undergoing significant shifts, driven by streaming services, AI, and immersive technologies like AR/VR. Companies that fail to adapt quickly risk losing their competitive edge, missing out on revenue, and struggling to meet audience demands. Upskilling teams is crucial to stay relevant and meet the ever-growing consumer expectations.
Driving Media’s Digital Evolution
Media companies need specialized skills to keep pace with rapid technological advancements.
- Streaming Domination: By 2025, streaming services will account for 80% of global media consumption, pushing companies to rethink distribution models (Source: PwC, 2024).
- AI in Content Personalization: 65% of media companies are utilizing AI to personalize content, but only 30% of professionals are adequately trained to manage these systems (Source: Accenture, 2023).
- AR/VR Adoption: The AR/VR market in entertainment is expected to grow by 23% annually, presenting opportunities for companies to create immersive content (Source: Deloitte, 2023).
- Surge in User-Generated Content: User-generated content is expected to represent 40% of digital media by 2024, requiring platforms to evolve rapidly to meet creators’ needs (Source: McKinsey, 2024).
Future-Ready Skills for Media Success
Media professionals must develop specialized skills to deliver cutting-edge content and meet changing audience expectations.
- AI-Powered Personalization: Expertise in using AI to create personalized content experiences, keeping viewers engaged and driving higher consumption rates.
- Streaming & Digital Content Delivery: Proficiency in streaming technologies and digital platforms to distribute content efficiently and increase audience reach.
- AR/VR Content Creation: The ability to design immersive, interactive experiences using AR/VR, meeting growing consumer demand for innovative media.
- Audience Analytics & Engagement: Skills in analyzing audience data to create targeted content strategies that increase viewer retention and boost engagement.
Elevating Media Teams
Innovate and Engage Audiences
Equip your teams to lead in content creation and leverage emerging technologies.
Accelerate Content Innovation
Equip your teams with the skills to create, deliver, and monetize digital content faster and more efficiently.
Leverage AI for Workforce Engagement
Train your workforce to use AI for personalized viewer experiences, improving engagement and satisfaction.
Create Immersive Media Experiences
Build expertise in AR/VR technologies to develop innovative, immersive content that keeps audiences coming back.
Boost Audience Retention Effectively
Upskill teams in data analytics and content strategy, ensuring that your company delivers content that keeps viewers engaged and reduces churn.